By Scott C. Stevenson
Originally released through Stevenson, Inc., this functional source offers nonprofit leaders and pros with confirmed equipment and strategies for expanding profit from first-time gifters. It gives you step by step tactics for motivating nondonors to offer and explains easy methods to bring up luck via junk mail, calls, phonathons, occasions, on-line giving, and more.
Important themes lined include:
- Motivating non-donors
- Attracting first-time company donors
- Annual giving concepts: constrained gifts
- Employee giving
- Social media outreach
- In-kind gifts
- Increasing go back on junk mail appeals
- Online giving
- Prospect research
- Monthly and annual appeals
- Expanding your prospect database
Please word that a few content material featured within the unique model of this identify has been got rid of during this released model because of permissions issues.
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Extra resources for 138 Ways to Generate New, First-Time Gifts
In these cases, they are not interested enough to spend the time to think through our issues and options. We have to spend the effort to deepen their relationship with our organizations. We can evoke what they are passionate about and fan the f lames of their desire to see change happen for the good. We have to be present, listen to them, offer varying ways they can become involved, and act on their suggestions. It is called cultivating their involvement — just like we do with our donors. Engaging board members in fundraising has to start at the beginning—with the quality and involvement of your board itself.
It starts by offering board members a truly meaningful experience as they serve our cause. I believe board members will react positively to even small changes in the way we handle their role. As board members, these people should be able to act on their own personal vision of what is important to them. They are “in action” serving our cause most of all because they 23 24 pa ssion-driven fundr aising step one: focus on the mission care deeply about the end result. That is where you will f ind a powerful, committed board — engaged and taking action on behalf of something very important.
And that also means raising friends and funds. The board members have a clear duty to ensure that the organization has appropriate resources. In actuality fundraising is interpreted in many different ways and worked out in varying structures, depending on the organization itself, its stage of development, the skills and longevity of its staff, the capabilities and interests of its board, and its fundraising history. There are as many different fundraising roles for board members as there are organizations.