92 Strategies for Marketing Planned Gifts by Scott C. Stevenson

By Scott C. Stevenson

Initially released via Stevenson, Inc., this sensible source assists nonprofit leaders and pros in gaining knowledge of new and higher methods of settling on, cultivating, and effectively soliciting extra deliberate presents. as well as actionable guidance and methods, this source presents examples from different charities and nonprofit companies in addition to necessary varieties and brochures.

Important issues coated include:

  • Strategies for selling bequests
  • Incorporating deliberate giving into capital campaigns
  • Developing deliberate giving advertising and marketing plans
  • Acquiring testimonials
  • Identifying deliberate reward expectancies
  • Planning guidebooks
  • Attracting deliberate gifts
  • Life coverage gifts
  • Residual bequests
  • Preserving deliberate present expectancies
  • Prospect management
  • Referral forms
  • Donor/prospect communication
  • Employee giving


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Sample text

It has been extrapolated to hold universally, but life itself does not follow the rules of logic, and in order to move towards holistic seeing, or intuition, we have to release ourselves from the fetters of logic, and embrace seeming contradiction as not only possible, but normal. This applies directly to our understanding of whole and parts. We have talked of the whole variously as either underlying the parts or emerging out of the parts. ) Yet we talk in this way because language itself is a function of the analytic mode of consciousness, not necessarily because it is accurate.

Because we do not value it, we do not cultivate it, and therefore it atrophies, stagnates, and we remain incapacitated and unskilled in a profound sense. It becomes ridiculed as unscientific, unprofessional, unaccountable; we come to believe that such a way of seeing cannot be replicated (that it is nothing more than subjective opinion) or taught; that it is quirky, or arty; that it belongs to the realm of religion (where Kant consigned it), or spirituality (expressed pejoratively). It is none of these things, but a disciplined and cultivated form of what, if we are honest, we do all the time.

What is seen, thus holistically, is the meaning of the word or sentence, which is seen as a whole – and this is clearly very different in kind from the individual elements. The physical manifestation is experienced through the senses, whereas clearly the meaning is not; one needs to bring the imaginative faculty into play. When we see the meaning in this way, we know full well that what we are seeing with our physical sense of sight is not the meaning but the physical marks on the page in front of us.

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